Fleurage in the Press
DMARGE spoke exclusively with Emma J Leah, Master Perfumer at independent Gold Coast perfume house Fleurage, who explains that one of the reasons it’s so hard to find something unique is due to “the dilution of commercial perfumery for maximum sell.”
To also celebrate the event, perfumer Emma Leah and Robert Luxford from Fleurage Perfume Atelier developed a series of signature ‘Milan’ scents especially for the book. Guests were also given the opportunity to play with the different notes and create their own unique scent.
Gather your bridal party together and make something truly exquisite at our Gold Coast studio. We host perfume making for groups which is a gorgeous thing for the bridal party to do – all generations can share in the delight.
Why not go the extra mile on your wedding day and create a bespoke wedding perfume to always remind you of your special day? “The importance of scent creation for special events cannot be underestimated.
However, the event that I enjoyed the most would be the ‘Create Your Own Perfume’ held at the hidden but gorgeous Mon Bijiou on Flinders Lane. The day started at around 9:20am when…
Thirteen thoughts from perfumers around the globe. Each perfumer profiled at Perfume Polytechnic has been presented with the same set of thirteen questions that probe into scent memories, imagination, education, history, the creative process and philosophy. Tune in each week for a new installment to learn more about the olfactory arts and how perfumers think about smell.
A small group of perfume aficionados recently had a wonderful and immersive experience learning all about fragrance from botanical perfumer Emma Leah at her perfume atelier Fleurage.
My Create Your Own Perfume experience was a one-on-one experience with perfumer Emma Leah and took about two hours. The session took place in the Atelier, which is a combination of workspace and shop. Fleurage is a gorgeously decorated old shop, very stylish with vintage and Art Deco accents.
Few items evoke a sense of French luxury and elegance more than perfume. Like all things, scents give way to trends and time. But two entrepreneurs and perfume enthusiasts in Melbourne decided it was time to take the allure of perfume back to its roots. Emma Leah (Master Perfumer) and Robert Luxford (Designer) founded Fleurage in 2008 to do just this.
We would not understand lightness if we wouldn’t have to deal with occasional density. This week we are looking at some wonderful fragrances by the Australian house Fleurage.
France and perfume just go to together – well, at least in my mind they do! Grasse, in the south of France, is famous in the world of perfume and almost all of the great fragrances are French. I say almost because today I have a new favourite fragrance and although it was crafted in a French style, it is very definitely an Australian original.
As for my perfume, it turned out to be absolutely perfect. It’s very me. It’s fresh and light, just the way I like it. LeGeeque’s perfume is far more complex than mine and smells wonderful as well. Each perfume comes with a small metal sheet that allows us to engrave the name of our perfumes. Mine shall be engraved “Christine“.
There’s a scene in the movie Perfume: The Story of a Murderer (an adaptation of the novel by Patrick Suskind) in which a retiring perfumer discovers a fragrance created by a young olfactory genius. The scent transports him to a lush, mystical world in his mind. Surrounded by luscious flowers, a beautiful woman leans in and kisses him on the cheek and whispers in his ear.
Recently I had a very special birthday. My wonderful partner, knowing that (A) I love nothing more than making things and (B) I am obsessed with perfume, gave me a fantastic gift: a voucher for a Create Your Own Perfume experience at Fleurage Perfume Atelier
They are as intriguing as their extensive perfume range, their “joie de vivre” is infectious and their knowledge unsurpassable. But what really stamps an impression on you is their integrity for the customer experience.
There are also perfumeries that can customise your own perfume, such as Fleurage in Australia. They can either make it for you or you can join in a workshop and make it yourself! You could even buy or make a bottle for each of your bridesmaids or mothers of the bride and groom so that they have something nice to remember the day by.
The process is like nothing I’ve ever experienced before and left me feeling like a kid in a candy store. It was thrilling experience to browse through so many ingredients and have the opportunity to design a custom fragrance.
Emma Leah is a rarity among perfumers, creating fragrances using both ancient and modern techniques to create custom signature scents for individual clients. Passionate about the very personal and intriguing world of scent, Emma has dedicated more than 20 years of her life to study the art form, pushing the boundaries of scent— making her one of the most skilled perfumers of her kind in the world.
In other words, a man wearing a fresh scent mixing with his own animal scent because…he’s Such a Boy! is so very full of sex appeal. And for a girl, being all tomboy in the country, Such a Boy! is IT. Chypre has been called sensual and abstract, which is also why I think unisex is the vibe here.
…it was one of the most beautiful spaces I’ve been to with not a single detail overlooked. They truly are people for whom scent is a passion and you can see that right down to the art deco inspired bottles and packaging. Simply beautiful.
While we’re all attuned to using the primitive information decoder to assess our environment, we’re too often brushing over the deeper effects of this sense.
What the media are saying…
“Fleurage is a perfumery like no other and the customer experience is real. It’s a consultative one-on-one approach that takes you on a beautiful and utterly enthralling journey to discover your personal scent.”
— Gaynor Alder, Onya Magazine
“Voxfrock was intrigued by Fleurage. A perfumer! we thought. How lovely. But, weren’t perfumers Genoan? Or Parisien? Or extinct? Or, at best, strapped to the labs of mega scent factories operated by global designer brands?”
— Janice Breen Burns, Voxfrock